Hiker on mountain summit overlooking valley at sunrise

    Add 20+ healthy years

    Habit-based longevity coaching tailored to your life

    Special offer

    Healthspan Booster – learn how to build habits that stick

    Four weeks on nutrition, movement and sleep, in a small group with your own coach. You leave with your first habits already running.

    Starts October 2026Max 8 spotsWeekly 1:1Early Bird:€299€199

    Habits you build today give you decades more tomorrow. 

    We show you how and keep you on track. No hype, no hacks. Just science and real human coaching.

    Why we exist

    We are living through a historic shift in healthcare – from a system focused on treating disease to one centered around prevention and personal responsibility. But while medical science is advancing faster than ever, most people are left behind.

    The problem

    It's not a lack of information. It's too much of the wrong kind. The internet is flooded with conflicting advice, miracle cures, influencer hype, and pseudoscience. Even credible research is often dense, hard to interpret, or disconnected from real-life application.

    At the same time, the burden of decision-making has shifted to individuals – who are now expected to navigate complex choices around nutrition, movement, sleep, medication, mental health, and screenings on their own.

    Without structure, guidance, and accountability, good intentions fade and meaningful change never sticks.

    Our solution

    20 Years brings expert health and longevity guidance to everyone who is ready and motivated to make a change.

    We translate cutting-edge science into simple, personalized daily routines – and pair each of our members with a dedicated coach who helps them follow through.

    Instead of relying on discipline, we build small habits that stack into lasting lifestyle changes. Tiny steps, done consistently, lead to radically better health over time.

    With the right plan and the right coach, anyone can radically improve their health – and enjoy decades more life in good shape.

    Personal health coaching consultation session

    What you get

    Your personal system for building a healthier, longer life – one habit at a time.

    Your personal health coach

    Matched with you based on your goals and preferences. Tracks your progress, keeps you motivated, and adapts plans as your life evolves.

    Available via chat anytime for questions, support, and accountability – real human, not a bot.

    A plan that fits your life

    Your coach builds a dynamic, science-backed strategy around your schedule, habits, and constraints – not some fantasy version of you.

    Structured across all 5 key pillars: exercise, nutrition, sleep, mental well-being, and preventive care.

    Step-by-step habit change

    We help you start small, win early, and build momentum. You'll get simple, science-backed actions you can actually follow through on.

    Weekly habit focus, follow-up, and course correction built in.

    Progress tracking & continuous adaptation

    Smart integrations (e.g., Fitbit, Apple Health, Garmin) allow for data-informed coaching.

    Regular reviews help your coach adjust strategies and keep you moving forward.

    Live support for execution (Optional)

    Struggle with form or consistency? Premium members can book 1:1 remote sessions.

    Real-time movement feedback, technique optimization, or injury prevention.

    🚀 Limited Spots

    Early access program

    Be part of the alpha cohort shaping the future of health coaching. You'll get your first 4-week coaching journey at a reduced rate.

    Here's what it includes:

    Comprehensive Onboarding: Health status, lifestyle mapping, and movement screening – we build your baseline.

    100% Personalized Plan: You get a full coaching blueprint across the 5 key health areas – customized to your life.

    1:1 Coach Check-In Every Week: You choose chat or video. Stay on track, get questions answered, and adjust as needed.

    On-Demand Support Between Sessions: Daily questions, obstacles, motivation dips? We're there.

    Weekly Progress Review & Habit Tracking: Together, we measure what matters.

    Your Investment: €199

    for the first 4 weeks. Limited spots. No long-term commitment.

    Why it works when others don't

    Most health programs fail because they ignore reality.

    What fails

    Programs that assume you have unlimited time, motivation, and willpower. They focus on perfection instead of progress.

    What works

    We focus on execution, not perfection. Real accountability, flexible plans, and meeting you where you are.

    We focus on execution, not perfection.

    20 Years is built on behavioral science, real accountability, and flexible, realistic plans. It works – because it meets you where you are.

    Our philosophy

    Science over trends

    Every recommendation is grounded in research

    Coaching over content

    Real humans help you do what you already know

    Habits over hacks

    Sustainable change, not quick fixes

    Who we are

    We are passionate athletes, coaches, entrepreneurs, and science nerds on a mission to democratize health. Tired of watching healthy aging become a luxury product, we decided to make the science and practice of longevity accessible to everyone.

    Malte Bedürftig - Co-founder

    Malte Bedürftig

    Trails & Ultras

    LinkedIn
    Thomas Noppen - Co-founder

    Thomas Noppen

    Be Your Own Gym

    LinkedIn

    Knowledge hub

    Science-backed insights, practical tips, and the latest research on health and longevity.

    July 31, 2025

    The Science of Building Habits That Stick: 5 Evidence-Based Strategies

    Why do 92% of people fail to stick to their health goals? New research reveals the key differences between habits that last and those that don't. Here's what actually works...

    Habit formation and behavioral science visualization

    Ready to add 20 more healthy Years?

    Join the early cohort. Start small. Go far.

    Limited early access slots available

    Frequently asked questions

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